HP project "The Collection" in cooperation with SÜDPACK

The temperature rises and so does the football fever. The World Cup is in full swing and since March the Panini stickers have finally been on the market again. Kids’ stuff? Far from it! HP also got addicted to the collecting mania and has launched a multi-stage campaign for the label segment just in time: "The Collection"

Of course, HP always has the collectors in mind and gives everything to make collecting as pleasant as possible. This of course also means to provide them with the scrapbook and all label "sticker" free of charge. Just as Panini's teams get completed one by one, HP's customers are getting more and more insights into the world of digital label printing and its potential.


High productivity, versatility and thousands of materials ...

... that's what characterizes the HP Indigo Digital Presses. At regular intervals HP sends more bags with additional collecting labels - so the album can be completed gradually. With a bit of luck and a full album, its collectors will then have the chance to attend a workshop at the HP Experience Center in Barcelona. Even the label's transport packages are classy semi-transparent bags with tens of thousands of unique designs thanks to HP SmartStream Mosaic and digital printing made by SÜDPACK. Various image and video footage of production and finished products have also been used in various social media channels by HP to attract extra attention - with success. This allowed HP to make even more international contacts with Indigo fans.

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